Case Study: Target Marketing grows through strategic support with Fahrenheit Advisors

Target Marketing becomes the 38th largest promotional marketing company with Fahrenheit Advisors

Target Marketing, a promotional marketing company, faced challenges managing business finances and strategic growth, especially during the Great Recession and a 2017 merger. The company's co-founder sought to grow the business without the investment of full-time hires and turned to Fahrenheit Advisors for project-based fractional talent.

Fahrenheit Advisors provided fractional consultants who assisted with financial planning, strategic M&A advice, and management coaching. This solution helped Target Marketing successfully complete its merger, resulting in increased sales and profits post-merger with no client or employee loss. The vendor's diverse expertise was credited as a key factor in the company's success over the preceding decade.

Target Marketing