Case Study: Marvel streamlines licensing and royalty management with FADEL IPM Suite

Marvel Entertainment - Customer Case Study

Marvel Entertainment, one of the world’s most prominent character-based entertainment companies, needed a better way to manage rights and royalty operations across its vast licensing portfolio, including consumer products, gaming, publishing, agent, and promotion deals. Marvel turned to FADEL and its IPM Suite to support the complexity of managing thousands of characters and multiple global property agreements.

FADEL implemented an end-to-end licensing and royalty management solution with full visibility into IP availability, approval workflows, enforced royalty contract obligations, and automated invoice creation. The system integrated with Oracle ERP for more efficient royalty processing, and the solution was also adopted by Marvel’s parent company and integrated with SAP, helping streamline operations across the broader organization.

Marvel Entertainment