Case Study: Kohler reduces brand risk and content overages with FADEL Licensing Rights Management

Kohler’s Growth into a highly respected luxury brand

Kohler, a long-established luxury manufacturing brand, relied on hundreds of thousands of assets across its advertising campaigns, with usage rights stored in legal PDFs. The company needed help from FADEL to improve visibility into asset rights, reduce risk of brand misuse, and eliminate costly manual clearance workflows that involved multiple internal teams.

FADEL implemented automated rights clearance directly within OpenText to streamline approvals, reduce bottlenecks, and prevent misuse of expired assets. The solution also added expiration notifications and business intelligence on talent and asset associations, helping Kohler mitigate risk and reduce overage fees from published advertising, though no specific numeric savings were provided.

Kohler