Case Study: Major Luxury Jewelry Company achieves 8x increase in store visits with Factual (Xaxis Places)

Xaxis Places, Powered By Factual, Increases Store Visits by 8x

Major Luxury Jewelry Company engaged Factual to boost store visits across 300+ authorized jeweler locations, targeting affluent pre‑engaged men (25–44) and highly affluent women (25–64). The campaign used Xaxis Places, powered by Factual, leveraging Factual’s Geopulse Audience and Geopulse Proximity data for precise geo‑behavioral and proximity targeting.

Factual’s Xaxis Places executed programmatic audience buying using that location and proximity data, driving the majority of campaign visits (84.8%) and producing a 9.4x higher store visitation rate versus the control group—effectively an approximately 8x increase in store visits. Factual’s solution delivered clear, measurable uplift in in‑store traffic for the client.