Case Study: Major CPG Food Brand achieves 18.2-point lift in brand awareness with Factual

Xaxis Increases Awareness of Major CPG Food Brand with Factual Targeting

Major CPG Food Brand needed to reach barbecue enthusiasts during seasonal outdoor activities to drive awareness and interest for a new product line. They partnered with Factual and used Geopulse Audience targeting (powered by Factual’s Observation Graph) to identify the right consumers.

Xaxis implemented enhanced Geopulse Audience segments that targeted devices visiting barbecue restaurants and BBQ‑related outdoor locations during daytime and early evening hours on weekends. Factual-powered targeting delivered the desired lift in awareness, producing an 18.2‑point increase in brand awareness versus the control group.