Case Study: Financial Services Company achieves 56% higher CTR (0.53% CTR) with Factual Geopulse Proximity

Geopulse Proximity Drives 56% Increase in CTR

Financial Services Company needed to drive adoption of a prepaid debit card by reaching high-probability users — ATM patrons. They partnered with Factual and deployed Factual’s Geopulse Proximity solution to focus outreach on those users.

Factual targeted a 200–500m radius around ATMs in select zip codes using Geopulse Proximity, producing a 0.53% click-through rate — 56% above the industry average for similar products.