Case Study: Major Fast Food Brand achieves 1.34x visitation lift with Factual Geopulse Proximity

Fast Food Brand - Customer Case Study

Fast Food Brand needed to drive customer foot traffic into specific retail locations and increase sales volumes. To tackle this, the Fast Food Brand partnered with Factual and used Factual’s Geopulse Proximity geofencing solution (in collaboration with Xaxis) to target consumers around its stores.

Factual implemented location-based geofencing around the brand’s locations to deliver targeted ads, and users who received the ads visited the stores 34.4% more, producing a 1.34x visitation lift—demonstrating a clear, measurable increase in store visits driven by Factual’s solution.