Case Study: Tourism Board of the Northern Territory achieves 45% CTR lift and 29% lower CPC with Factual Geopulse Proximity

Factual Targeting Provides Travel Client With a 45% Performance Lift

The Tourism Board of the Northern Territory wanted to boost awareness from a national billboard branding campaign and measure the impact of location-based targeting versus a control group. Working with Zenith, they used Factual’s Geopulse Proximity to target users exposed to the OOH proximity campaign and assess performance lift.

Zenith deployed Factual’s Geopulse Proximity on The Trade Desk to serve ads near the billboards; Factual-targeted segments delivered a 45% lift in CTR (0.11% vs. 0.06% for the control) and a lower CPC ($7.77 vs. $11.01), representing a 29% more efficient campaign CPC with Factual.

Tourism Board of the Northern Territory