Case Study: Cycle and Carriage doubles site traffic and boosts CTR 64% with Factual's Geopulse Proximity

Factual Targeting Outperformed Other Media Strategies for Mitsubishi

Cycle and Carriage (Mitsubishi) needed to drive website visits and boost brand awareness for the new fuel‑efficient Attrage in Singapore. They worked with Factual, using Factual’s Geopulse Proximity solution (Geopulse Audience), to target in-market car shoppers and support the campaign goals.

Knorex leveraged Factual’s Geopulse Proximity to create geofences around 1,655 car dealerships, and Factual Segments achieved a 0.23% CTR versus retargeting (0.14%), high‑intent audience (0.11%), whitelisted sites (0.09%) and keyword targeting (0.08%). Factual outperformed other media tactics, driving twice the site traffic volume and delivering the highest CTR—64% higher than other media.

Cycle and Carriage