Case Study: Leading Electronic Health Records Software Providing Company achieves 10x CTR and increased SXSW booth foot traffic with Factual Geopulse Proximity

Factual Increases SXSW Foot Traffic for Leading EHR Software Provider

Leading Electronic Health Records Software Providing Company wanted to boost awareness and drive booth traffic at SXSW. They partnered with Factual, which recommended using its Geopulse Proximity targeting to reach devices at hotels, conference centers, airports, bars, restaurants, and concert venues around Austin during the event.

Factual implemented Geopulse Proximity targeting and delivered measurable gains: a 0.61% CTR (about 10x the 0.06% control), a much lower average CPC of $2.24 versus $17.88, and an 87% video completion rate (≈38% higher than broader mobile targeting). Factual’s proximity approach produced more efficient ad performance and an observable increase in visitors to the client’s booth.