Case Study: Goodway Group achieves 2.8M impressions and 18,000+ qualified dealer visits with Factual Geopulse Proximity

Factual Delivers “Best in Show” Targeting for Texas Auto Dealers

Goodway Group faced a crowded Texas truck market where standard third‑party digital targeting led to ad fatigue and low differentiation. To stand out, they targeted attendees of the Fort Worth Stock Show & Rodeo — a 1.1M+ potential truck‑shopper audience — and partnered with Factual, using its Geopulse Proximity mobile location product to reach users in a high‑value, real‑world context.

Factual implemented precise geofencing to capture event attendees’ latitude/longitude and enabled Goodway Group to retarget that custom audience after the event. The campaign delivered nearly 2.8M impressions, a 0.28% event CTR (vs. 0.15% auto industry average) and a 0.54% post‑event CTR (exceeding the 0.19% goal), and drove over 18,000 qualified visits to dealer mobile sites with trackable actions like Contact Us, View Inventory, and Dealership Hours & Directions.

Goodway Group