Case Study: Major Department Store achieves measurable foot-traffic lift and a 0.14% visit rate with Factual's Geopulse Measurement & Audience

Factual Closes the Measurement Loop for Major Department Store

Major Department Store faced a holiday-season challenge to drive more foot traffic to its Cosmetics & Fragrances departments using mobile advertising. To tackle this, the retailer worked with Factual, deploying Geopulse Audience segments and Factual’s Geopulse Measurement to power and evaluate the campaign.

Factual implemented a cross-device mobile and tablet strategy combining Geopulse Audience with Geopulse Measurement (powered by DoubleClick Campaign Manager) to close the measurement loop and quantify in‑store visits. The campaign delivered a 0.14% overall visit rate, with Factual’s Holiday Beauty Shopper segment generating a 0.55% visit rate, and revealed behavioral insights—38% of conversions occurred on Friday and Saturday—giving the retailer holistic measurement and actionable timing data.