Case Study: Major Department Store exceeds campaign CTR goal by 40% with Factual Geopulse Audience

Factual and Amnet Help Major Department Store Exceed Goals by 40%

Major Department Store wanted to reach female fashionistas ages 18–34 to build awareness for a new clothing line. They partnered with Factual and used Factual’s Geopulse Audience product to target that specific demographic.

Factual implemented Geopulse Audience to reach F18–34 shoppers who had recently visited competitors and regularly shop at retailers like J.Crew, Banana Republic, and Ann Taylor. Factual’s segments outperformed other mobile behavioral targeting segments’ CTR by 73% and exceeded the campaign CTR goal by 40%.