Case Study: Adsmovil achieves 15% increase in dealership visits with Factual Geopulse Proximity

Adsmovil Revs Up Dealership Visits with Factual Targeting

Adsmovil needed an innovative mobile strategy to boost brand engagement and awareness for the all‑new Renault Twizy in Colombia, educating eco‑minded drivers about the electric vehicle and encouraging dealership test drives. To meet this challenge Adsmovil partnered with Factual and leveraged Factual’s Geopulse Proximity product to target potential customers on their mobile devices near Renault dealerships.

Adsmovil paired Factual’s location targeting with engaging rich media creative, driving a 2.62% average CTR (four times the average rich media CTR) and more than 10 seconds average interaction with the banner. The campaign produced measurable real‑world impact—a 15% increase in dealership visits—and earned silver for Best Use of Mobile at the Festival of Media Awards Latam, underscoring Factual’s effective proximity targeting.

Adsmovil