Case Study: Pella Corporation achieves modern mobile microlearning for a multi-generational sales team with FACTS

Using Digital Technology to Train a Multi-Generational Team

Pella Corporation, a maker of distinctive windows and doors, needed a modern learning solution to train a multi-generational, mobile sales force and to better position Pella products against the competition. Off‑the‑shelf tools fell short of their goals to deliver engaging, social, on‑the‑go learning and to shift Sales Managers toward coaching rather than administrative tasks.

Pella partnered with CD2 Learning to build a branded mobile app and on‑demand “flash courses” — three‑minute microlearning videos with brief assessments, plus game‑based learning, simulations and manager development — supported by a structured change‑management rollout. The program produced measurable benefits: stronger sales impact, faster onboarding, higher retention and internal promotions, cost savings from custom in‑house training, better partner engagement, and more efficient, centralized learning with positive ROI.

Pella Corporation

Ken Robison

Selling Process Manager