Case Study: The Dalmore launches luxury DTC eCommerce with Factory73

The Dalmore sells out limited editions in days with Factory73

Factory 73 was engaged by The Dalmore, a prestigious malt whisky brand, to launch its first-ever direct-to-consumer eCommerce channel. The challenge was to build more than a standard online shop; the platform needed to fully reflect the brand's luxury image and credentials while enabling direct customer engagement and sales.

The solution from Factory 73 was a bespoke Shopify-powered platform with a customized Umbraco CMS, integrated with HubSpot and Salesforce for CRM and service. Built on scalable Azure Cloud hosting with Cloudflare CDN, the platform was designed for high-performance during product launches. The results were rapid success, with multiple limited editions selling out in days, exceptional sales exceeding expectations, and over 15,000 registered users building a valuable marketing database.

The Dalmore