Case Study: Lacoste elevates Miami Open retail with Factory360 customization experience

Lacoste drives $2.25M in sales with Factory360

The apparel brand Lacoste worked with Factory360 to elevate their retail experience at the Miami Open. Their challenge was to transform the Hard Rock Stadium store into a premium destination and offer fans a unique way to personalize their purchased Lacoste gear.

Factory360 implemented a customization station within the retail store as the core solution. This activation allowed visitors to personalize items with exclusive 2024 tournament patches. The vendor's work created a vibrant hub that drove significant results, including generating $2.25 million in sales and producing over 3,000 patches across 16 different designs.

Lacoste