Case Study: Zomentum achieves accurate revenue attribution and multi-touch analytics with Factors.ai

Zomentum’s Path to Accurate Revenue Attribution with Factors.ai

Zomentum, an end-to-end sales acceleration platform for IT managed service providers, needed a better way to understand website traffic, lead attribution, and revenue impact. Before working with Factors.AI, its CRM and analytics tools over-counted direct traffic, lacked multi-touch attribution, and made it difficult to identify the right ICP accounts or evaluate which campaigns were driving results.

With Factors.AI’s privacy-first analytics, account identification, custom events, webhooks, and reporting, Zomentum gained clearer multi-touch attribution and more accurate CRM data in under 3 weeks. Factors.AI helped reduce “direct” traffic attribution by 60%, identify over 10,000 ICP accounts, and support a stronger outbound motion and more targeted sales and marketing decisions.

Zomentum

Nishant Singh

Marketing Operations