Case Study: Sprinklr achieves better ABM pipeline visibility and ad spend efficiency with Factors.ai

Sprinklr saves $205K and reallocates 1.5M impressions with Factors.AI

Sprinklr, a global B2B SaaS company and provider of a Unified Customer Experience Management platform, faced challenges in scaling its enterprise account-based marketing (ABM) on LinkedIn. Their difficulties included limited attribution that could not show LinkedIn's full impact on the pipeline, a time-consuming and manual audience management process, and an inefficient distribution of ad impressions across target accounts. They partnered with Factors.AI to find a solution using its LinkedIn AdPilot and Analytics services.

Factors.AI provided Sprinklr with a holistic analytics dashboard for multi-touch attribution, automated audience segmentation and syncing, and a SmartReach tool for balancing ad distribution. This solution delivered significant results: LinkedIn influenced 15% of the enterprise pipeline, SmartReach unlocked $205K in budget savings, and 1.5 million impressions were reallocated to maximize coverage. The partnership with Factors.AI gave Sprinklr the clarity and confidence to optimize its LinkedIn Ads strategy effectively.

Sprinklr