Case Study: Scrut Automation achieves 30% more SQLs with Factors.AI

Scrut Automation increases SQLs by 30% with Factors.AI

Scrut Automation, a modern GRC platform, faced challenges in its outbound sales strategy. Their efforts were incoherent, lacking the right context for personalization, and they were unable to identify or follow up with high-intent website visitors who did not submit forms, causing them to miss their sales-qualified lead (SQL) targets. They turned to Factors.AI for a solution.

By implementing Factors.AI, Scrut Automation empowered its BDRs with real-time alerts on high-intent account activity, enabling highly personalized and timely outreach. This solution led to a 30% increase in SQLs, with 30% of their pipeline now originating from Factors.AI signals. The vendor's tools also helped them close a new deal within just two hours of an alert and optimize their LinkedIn ad campaigns for greater efficiency.

Scrut Automation