Case Study: Squadcast boosts deal size and sales efficiency with Factors.ai

How Squadcast Improved their Sales Outreach with Intent Signals

Squadcast, a reliability automation platform, was struggling to get enough visibility into buyer intent and to prioritize accounts effectively. After moving from Leadfeeder to Factors.AI, the team wanted a better way to understand the buyer journey, qualify leads, and align marketing and sales around higher-intent prospects.

With Factors.AI, Squadcast set up Slack alerts, automated account qualification, LinkedIn retargeting, and integrations with HubSpot, LinkedIn, Apollo.io, and Lemlist to surface intent signals and trigger timely outreach. The result was a 30% increase in average deal size, a 25% decrease in prospecting time, less resistance in sales calls, and more efficient ABM and email campaigns driven by real-time account engagement data.

Squadcast

Anusuya Kannbiran

Head of Product Marketing