Case Study: Richpanel boosts conversions and reporting with Factors.AI

How Richpanel optimised their conversion rate & fired up reporting with Factors.AI

Richpanel, a customer support platform in North America, wanted to improve website-to-demo conversions and better understand the path users took to high-intent pages like pricing and demo. Their overall website conversion rate was just 0.1%, and they needed clearer visibility into user journeys and marketing performance. Factors.AI provided the customer journey, conversion funnel analytics, and unified marketing dashboard capabilities used in the project.

With Factors.AI’s funnel reporting, Richpanel tracked end-to-end journeys such as Demo Signup page to Demo Successful and Signup Page to Form Submission to Contact Created, then used those insights to run CRO experiments and monitor impact. The team also consolidated key metrics into a single dashboard and could break them down by dimensions like referrer URL, landing page URL, country, and device. The case study highlights faster access to funnel and conversion data and less time spent gathering reports, though it does not give a specific lift in conversion rate.

Richpanel

Raghu Nandan

Demand Generation