Case Study: Multiplier achieves full account engagement visibility with Factors.ai

How Multiplier Gained Complete Account Engagement Visibility with Factors.ai

Multiplier, a global employment and HR/payroll company, used Factors.ai to regain visibility into the 94% of website visitors that were anonymous after its GA4 migration. The loss of account identification made it hard to spot high-intent leads, personalize outreach, and understand whether website traffic was coming from ICP accounts or supporting outbound growth.

Factors.ai provided account identification, account scoring, and website visitor tracking across 200 key pages, helping Multiplier identify firmographic details at the account level and automate lead nurturing, closed-lost revival, and new account creation/assignment. With Factors.ai, Multiplier improved account engagement visibility, enabled real-time alerts and regional routing for sales follow-up, and strengthened ROI reporting by combining website, CRM, and LinkedIn data into a single view.

Multiplier

Prajak Kumar Das

Marketing Analytics Lead