Case Study: Hey Digital increases LinkedIn Ads ROI and pipeline with Factors.AI

How Hey Digital increased their LinkedIn Ads ROI by 35% with AdPilot

Hey Digital, a B2B performance marketing agency, used Factors.AI to better understand and prove the ROI of its LinkedIn, Google, and Meta ad campaigns. The team struggled with limited visibility into ad impact, time-consuming manual account exclusions, skewed impression distribution across target accounts, and difficulty scaling outbound sales outreach.

Using Factors.AI’s AdPilot, attribution, sales workflows, Smart Reach, and intent signals, Hey Digital automated impression control, improved audience targeting, and gained clearer deal attribution across channels. With Factors.AI, the team increased ad budget from a few thousand euros to 15,000 euros per month, saw 20% more deals attributed, boosted pipeline by 60%, and improved outreach response rates by 40%.

Hey Digital

Samir Asefi

Performance Marketing Team Lead