Case Study: Klenty increases website conversions by 34% with Factors.AI

How Factors.ai helped Klenty increase conversions by 34% & Slice reporting by half

Klenty, a sales engagement platform, needed a better way to track conversions and analyze metrics across both its website and HubSpot. The team struggled to understand funnel performance end to end, including how users moved from page views and CTAs through to sign-ups, MQLs, and deals, as well as how to pinpoint the causes of changes in conversion rates. Klenty evaluated Factors.AI for customer journey analytics, page metrics, and data accuracy.

Using Factors.AI’s Funnel Analytics, Auto-Click Capturing, and KPI dashboards/reporting, Klenty tracked user journeys across the website and connected them to HubSpot outcomes in one place. This helped the team improve CRO and growth marketing, save time on reporting, and access more accurate insights by drilling into metrics by page, location, source, and device. Factors.AI says Klenty increased website conversions by 34% in the first year and cut report-building time by half.

Klenty

Gowthami Vasu

Performance Marketer