Case Study: Descope increases LinkedIn Ads ROI by 25% with Factors.AI

How Descope increased their LinkedIn Ads ROI by 25% with AdPilot

Descope, an authentication and user management platform, was struggling with long sales cycles, limited visibility into the buyer journey, manual ad audience uploads, wasted ad spend, and fragmented reporting. They turned to Factors.AI and its AdPilot, Attribution, Sales Workflows, G2 Intent, and LinkedIn Ads-related capabilities to better understand account activity and improve targeting.

With Factors.AI, Descope gained full visibility into buyer intent, synced audiences to LinkedIn Ads in real time, controlled impression frequency with Smart Reach, and used first-party data plus LinkedIn Conversions API to improve attribution. The results included a 25% increase in LinkedIn Ads ROI, nearly 140k ad impressions saved in a month, and a reduction in impressions taken by the top 100 accounts from 38% to 24%, helping Descope reach more accounts more efficiently.

Descope

Shane Poyar

Growth Marketing & Operations Manager