Case Study: AudienceView generates 15% of pipeline with Factors.ai

How AudienceView generated 15% of their pipeline through Factors.ai

AudienceView, an event management software company, struggled to understand account engagement across its long, sales-led buyer journey and relied on last-touch attribution, manual contact enrichment, and disjointed sales and marketing efforts. Using Factors.ai, they also lacked a reliable way to target LinkedIn Ads, segment accounts with intent signals, and see how ads influenced deals.

With Factors.ai’s Customer Journey Timelines, Segments, Account Scoring, Workflows, and LinkedIn Adpilot, AudienceView gained visibility into the full buyer journey, improved LinkedIn Ads targeting, and automated CRM updates and contact enrichment. Factors.ai helped them generate 15% of pipeline in Q4 2024, convert classified hot accounts 8x faster, and identify and close a $45k deal in 15 days, while improving sales efficiency and uncovering high-intent accounts sooner.

AudienceView

Saurabh Wahegaonkar

Director of Demand Generation