Case Study: Everstage boosts ABM ROI and sales engagement with Factors.ai

Everstage's Road to 2.5x Sales Engagement and Enhanced ABM ROI with Factors.ai

Everstage, a sales commission management platform, was struggling to understand funnel conversions, track ABM campaign performance, and identify which accounts were engaging with its website. Before Factors.AI, the team had to manually piece together data from tools like Google Analytics, HubSpot, and other platforms, which made reporting slow, incomplete, and difficult to trust.

With Factors.AI, Everstage gained a single source of truth for funnel reporting, account identification, and ABM analysis, including page-level behavior and account timelines. Factors.AI helped the team improve campaign targeting and sales outreach, leading to a 2x increase in matched ABM accounts and a 2.5x rise in prospect email engagement, while also helping identify underperforming pages for improvement.

Everstage

Anirhudh Sridharan

Lead, Pipeline Marketing