Case Study: Sprint Mart strengthens crisis-ready HR leadership with Factorial HR

The Future of Human Resources Management & Surviving Crisis

Sprint Mart, a locally owned and operated convenience store and fuel chain with 90 locations across three states, faced the challenge of keeping roughly 1,300 employees safe, informed, and supported during the uncertainty of the COVID-19 pandemic. With most staff unable to work remotely, the company needed a stronger way to manage employee anxiety, leave decisions, and frontline communication while maintaining operations across multiple EINs.

Factorial HR helped support Sprint Mart’s human-centered HR approach by enabling better communication, leadership alignment, and staff support during the crisis. The result was a more confident management team, clearer lines of communication, and a stronger ability to navigate rapid policy and staffing decisions in real time. While the case study does not cite specific quantitative metrics, Factorial HR is presented as part of the company’s strategy for managing HR more effectively through the pandemic.

Sprint Mart

Chris McKinney

Director of Human Resources