Case Study: Rajasthan Royals achieves 75% fan base growth with Factoreal

How one of the biggest IPL teams achieved 75% growth in fan base in less than a year

Rajasthan Royals, one of the Indian Premier League’s most popular franchises, needed a better way to engage the right fans across channels, build loyalty, and create stronger revenue streams from merchandise and courses. To solve this, the team worked with Factoreal and its all-in-one marketing automation platform to centralize fan data and improve omnichannel communication.

Factoreal helped Rajasthan Royals automate fan engagement with Journey Builder, WhatsApp marketing, push notifications, audience segmentation, and WhatsApp for Commerce, while also supporting loyalty and rewards journeys. The results included a 75% growth in fan base in less than a year, stronger engagement across opens and clicks, improved merchandising opportunities, and recognition as the 10th-ranked global sports team for total Twitter interactions in April 2022.

Rajasthan Royals