Case Study: Wessels Oil increases margins by 25% with FACTOR StoreTrak and ExecuTrak

Wessels Oil - Customer Case Study

Wessels Oil, based in Palmer, Iowa, operates 6 convenience stores under the CROSSROADS name and a wholesale fuel distribution business. The company needed tighter internal controls over store inventory, fuel sales, and vendor management, along with less manual paperwork and better reporting to track margins, shrinkage, and store performance.

Wessels Oil implemented FACTOR’s ExecuTrak® and StoreTrak® solutions to centralize pricing, improve scanning, and connect store and office operations on the same system. As a result, store managers cut paperwork time from 2 hours to 45 minutes a day, the home office reduced audit and administrative time by 50%, net profit rose 14% in 3 years, and margins increased 25%.

Wessels Oil

Lisa Abens

Wessels Oil