Case Study: BNA Debt Solutions doubles ad conversions with Factor One Marketing

BNA Debt Solutions doubles ad conversions with Factor One Marketing

BNA Debt Solutions, a financial services company helping Albertans with debt, faced the challenge of building its brand online amidst heavy Google ad restrictions. With a limited budget and an inability to use certain keywords or remarket, they turned to the vendor Factor One Marketing for a cost-effective YouTube ad campaign.

Factor One Marketing implemented a bespoke YouTube strategy using high-value keywords, ad sequencing, and custom video ads that complied with platform restrictions. This solution doubled BNA's total ad conversions, increased brand-based conversions by 96%, and decreased the overall cost per conversion by 40%. The campaign significantly grew the business and allowed the small company to compete effectively.

BNA Debt Solutions