Case Study: AQ Outdoors increases sales by 45% with Factor One Marketing

AQ Outdoors increases sales 45% with Factor One Marketing

AQ Outdoors, a Canadian retailer of paddle sports equipment, faced a severe challenge when the COVID-19 pandemic forced the closure of its physical stores, threatening its revenue. Vendor Factor One Marketing, which managed the company's Google Ads, was approached to discontinue services to cut costs.

Factor One Marketing refused to end the partnership and instead pivoted the strategy to focus on online sales, curb-side pickup, and contact-free deliveries. Using data from Google Shopping and Shopify, they optimized campaigns to promote in-stock, high-margin items. This solution led to a 45% increase in online sales within two months, putting AQ Outdoors on track for its best year ever.

AQ Outdoors