Case Study: Webhallen increases value per search by 9.8% with FactFinder

Webhallen increases their value per search by 9.8% with FactFinder

Webhallen, a leading Swedish electronics and gaming retailer, faced a challenge in managing the search function for its vast online inventory. Their previous system, Elasticsearch, was resource-intensive and threatened their ability to scale and maintain a high-quality, relevant customer experience. To address this, they partnered with the vendor FactFinder for its AI-driven search and product discovery solution.

By implementing FactFinder's platform, Webhallen automated its search relevance and introduced personalized features like 'related results'. This solution delivered a more efficient and intuitive shopping journey. The measurable results for Webhallen included a 9.8% boost in value per search, an 8% increase in session value, and a 20% reduction in search result views per session, indicating a direct positive impact on profitability and customer engagement.

Webhallen

Fredrik Lindblad

CMO and Head of Online