Case Study: Ehlert boosts B2B search performance with FactFinder

Transforming Gustav Ehlert's B2B experience with FactFinder search

Gustav Ehlert, a family-owned wholesale dealer for the food production industry, faced significant challenges with its online B2B shop's search function. The previous Solr-based solution provided poor results, failing to handle synonyms and leading to a high volume of customer support queries. This poor search experience was hindering the online ordering process, prompting the company to adopt the FactFinder product discovery platform.

The integration of FactFinder provided a quick and effective solution, featuring self-learning and error-tolerant search technology. This resulted in a much quicker and easier shopping experience for customers. The measurable impacts were substantial: the overall conversion rate reached 12%, support query volume was significantly reduced, and ordering effort decreased. FactFinder provided the tools that transformed the site's search from a weakness into a strength.

Ehlert

Philipp Ehlert

CEO, Managing Director