Case Study: XXL increases revenue by 12% with FactFinder

Sports retailer XXL increases revenue by 12% with Infinity

XXL, a major European sports and outdoor retailer, wanted to improve the online shopping experience and revenue from its category navigation pages. Their existing solution, which boosted campaign products to the top of listings, was not optimal for all customers. Partnering with vendor FactFinder, they aimed to extend the personalization and relevance already provided by FactFinder's search to their browsing experience.

FactFinder implemented and tested several AI-powered algorithms for Advanced Product Listing Pages. The winning "Order & Structure" setup grouped products into contextual clusters based on user intent and sorted them for optimal relevance. This solution from FactFinder delivered a 12.68% revenue increase from category listings and an overall revenue boost of 4.5%, leading XXL to adopt it permanently.

XXL

Kim Andre Nilsen

VP eCommerce & Customer Experience