Case Study: Klickparts boosts conversions and transforms spare parts search with FactFinder

Revolutionizing search for spare parts in B2B

Klickparts, a B2B online shop for construction machine spare parts, faced the challenge of simplifying a notoriously cumbersome procurement process for its customers. Their complex product catalog made it difficult for users to find parts, compare prices, and identify alternatives, requiring a superior search solution to power their unique value proposition. They chose to implement the AI-based search technology from FactFinder to address this.

FactFinder provided a unified search interface that combined multiple search methods into a single text field, allowing users to find parts by article number, manufacturer, or product name. The solution’s machine learning algorithms optimized results and handled Klickparts' complex data, including cross-referencing original parts with compatible alternatives. This implementation led to a 200% increase in conversions, with 70% of all visitors using the search function to quickly find the parts they need.

Klickparts

Bernd Maesenbacher

eCommerce Consultant