Case Study: Berner Group optimizes B2B shop search and international rollout with FactFinder

Optimization of B2B shops in 25 countries

The Berner Group, a major B2B retailer in construction and industrial supplies, faced a significant challenge with its multi-country online shops. With over 230,000 products, customers frequently encountered irrelevant results or no results at all, which damaged their brand image and conversion rates. They switched from an open-source solution to the FactFinder search platform to optimize the digital purchase process and manage their international shops more efficiently.

By implementing FactFinder, the Berner Group gained features like error-tolerant and self-learning search, product ID lookup, and a multi-channel configuration for centralized management. This resulted in significantly fewer zero-result pages, a 20% increase in the use of the search function, and a much faster procurement process for their buyers. FactFinder's solution allowed for the efficient rollout of optimizations across all 25 country shops, providing a substantial operational benefit.

Berner Group

Katja Sallie

eCommerce Product Owner