Case Study: Seefelder achieves 78% digital orders with FactFinder

Once ‘digitally desperate’ now receives 78% of orders online

Seefelder, a major German wholesaler of fittings and tools, faced significant digital challenges due to its reliance on an outdated print catalog. Its online shop, built on this flawed product data, was unusable for new customers and inefficient for employees. The company partnered with vendor FactFinder to implement their Next Generation search and product discovery solution to address these foundational issues.

FactFinder's solution provided Seefelder with a powerful, intelligent search that could handle its vast and complex catalog. This included features like fuzzy search for product numbers and dynamic faceting, which dramatically improved the user experience. The results were exceptional: organic visibility increased 23x, digital order intake by employees grew by 36%, and overall, 78% of all orders are now digital, far exceeding the company's initial goals.

Seefelder

Achim Schneider

Head of Digitalization