Case Study: PBS Holding AG boosts search and conversion performance with FactFinder

Next Generation drives sales in 13 online shops

PBS Holding AG, a leading European distributor of paper and office supplies, needed to enhance the online shopping experience across its B2B and B2C shops to better serve diverse customer needs, from head buyers to end-users. The challenge was to implement a search and merchandising solution that could adapt to different user types and purchasing behaviors while managing a decentralized corporate structure. They turned to their long-term vendor, FactFinder, to migrate its online shops to the FactFinder Next Generation platform.

FactFinder implemented its Next Generation solution, which included AI-powered features like the Predictive Basket for repeat orders, automated product recommendations, and guided selling tools. This provided a highly personalized and efficient experience for PBS's customers. The results were significant, including a greatly improved bounce rate on search result pages and an overall increase in conversion rates, equipping PBS with the tools to drive future sales growth.

PBS Holding AG

Anja Hochmeier

Head of eBusiness, Marketing and Customer Solutions