Case Study: Elkjøp Nordic achieves omnichannel product discovery and conversion gains with FactFinder

Navigating digital evolution Elkjøp Nordic’s journey with FactFinder

Elkjøp Nordic, a large Nordic consumer electronics retailer, faced the challenge of managing disparate and resource-intensive search and navigation systems across its multiple B2B, B2C, and physical store channels. Their segmented setup prevented the seamless rollout of new features and required significant maintenance from numerous teams. To overcome this and achieve a true omnichannel experience, they deepened their long-standing partnership with vendor FactFinder.

FactFinder implemented its Next Generation product discovery solution across all of Elkjøp Nordic's channels, unifying their systems. The results were substantial cost savings, with the workload of 40 employees now handled by just one. The solution delivered a stable performance of over 40,000 requests per minute with no downtime, a significant decrease in search queries, and a large boost to their conversion rate, providing a consistent and superior customer experience.

Elkjøp Nordic

Egil Grønn

eCommerce System Manager