Case Study: Mayflex achieves seamless multichannel B2B eCommerce with FactFinder

Mayflex Digital transformation in B2B

Mayflex, a distributor of converged IP solutions, faced the challenge of transitioning its B2B customers from traditional sales-led ordering to a new eCommerce platform. Their goal was to create a seamless multichannel experience and simplify the complex process of searching through over 10,000 highly technical products from 30 different brands. They partnered with vendor FactFinder to implement its eCommerce search and product discovery solution to achieve this digital transformation.

The solution from FactFinder included an error-tolerant search, AI-powered personalization, dynamic filtering, and intelligent product recommendations. This made it intuitive for customers to find products and allowed Mayflex to easily manage merchandising campaigns across its four online storefronts. As a result, Mayflex achieved a 19% increase in the number of accounts ordering online per month and successfully created a unified experience where customers can seamlessly move between online and sales-assisted purchasing.

Mayflex

Samantha Lynch

Digital Product Owner