Case Study: DENIOS boosts B2B conversion with FactFinder

DENIOS optimizes online shops with AI-based site search

Denios, a leading expert in occupational environmental protection and workplace safety, sought to enhance its sophisticated multi-language B2B eCommerce platform. The challenge was to optimize the digital shopping experience by helping customers quickly find complex, explanation-heavy products and streamline the purchasing process for its professional buyers.

The company implemented the FactFinder search technology, which provided AI-powered, error-tolerant search with features like a smart suggest function and a campaign manager. FactFinder's solution allowed for direct add-to-basket from suggestions and the indexing of advisory content alongside products. The results were significant, with the search conversion rate becoming 150% higher than the general rate, and the conversion rate from the suggest function soaring to 70 times higher than average, greatly accelerating the purchasing process for Denios's customers.

Denios

Dariusz Hopek

E-Commerce Manager