Case Study: Cooksongold achieves a 26% conversion rate increase with FactFinder

Cooksongold increases online shop conversion rate by 26%

Cooksongold, the UK's largest supplier of precious metals and jewelry-making supplies, faced challenges in helping customers navigate its large and complex online assortment of over 18,000 products. They needed to improve the customer experience to drive digital growth, create targeted merchandising campaigns, and replicate these processes cost-effectively across multiple European markets with their small team. They turned to their existing vendor, FactFinder, for a solution using its on-site search and merchandising tools.

By fully utilizing FactFinder's easy-to-use, language-independent platform, Cooksongold's team could create campaigns twice as fast without IT support and scale them internationally. The solution delivered significant measurable results, including a 26% increase in conversion rate and number of transactions, and a 22% growth in sales revenue. FactFinder provided the technology and consulting support that enabled Cooksongold to achieve this growth efficiently.

Cooksongold

Jonathan Broadhurst

eCommerce Executive