Case Study: Globus Baumarkt boosts conversion and cuts bounce rates with FactFinder

Conversion rates rise and bounce rates drop

Globus Baumarkt, a major European home improvement retailer, was struggling with a previously unreliable and non-error-tolerant on-site search function on its online shop. This led to poor customer experiences, with many visitors failing to find the products they were looking for. To meet the demands of its over 1.5 million monthly visitors and improve customer satisfaction, Globus Baumarkt turned to the search and navigation solution from vendor FactFinder.

FactFinder implemented its intelligent on-site search, which included features like highly error-tolerant search and guided selling campaigns. This helped customers find products even with typos and provided an interactive, consultant-like experience. The results were significant and rapid: search-generated conversion rates increased by 20%, while bounce rates were cut in half by 50%. The implementation by FactFinder and its partner agency was completed quickly and went live successfully during a high-traffic period.

Globus Baumarkt

David Büschler

Online Marketing Manager