Case Study: Conns Cameras boosts conversion and revenue with FactFinder

Conns Cameras makes finding complex product names easy

Conns Cameras, a family-run camera specialist, faced a significant challenge with its online store due to the industry's complex product codes and terminology, which made it difficult for customers to find what they were looking for. Their previous search solutions, including their platform's built-in tool and a service from Celebros, were either not intuitive enough or provided poor value. This led them to seek a new search solution from the vendor FactFinder to improve the customer experience and make their large catalog easier to navigate.

By implementing FactFinder's intelligent search, Conns Cameras gained a dynamic and error-tolerant tool that provided accurate, relevant results for all types of shoppers, from novices to professionals. The solution required minimal maintenance and was supported by strong customer care from the FactFinder team. The results were impressive, including a 54% higher conversion rate and a 59% increase in revenue. The investment proved particularly vital during the COVID-19 pandemic, helping the business thrive with a 245% revenue growth during the holiday season.

Conns Cameras

Gareth Craig

IT & Communications Manager