Case Study: Bergfreunde boosts conversions and revenue with FactFinder

Bergfreunde and FactFinder have been a team for 12 years

Bergfreunde, a leading European online retailer for mountain sports and outdoor equipment, faced a challenge with its inefficient, standard onsite search. Their vast product range made it difficult for customers to find items quickly. They needed a powerful solution, FactFinder, to automate product discovery and support their rapid international expansion into different languages.

FactFinder implemented its AI-powered onsite search and merchandising tools, including a key feature called Guided Selling. This interactive Q&A function replicates an in-store consultation, helping customers make smarter product choices. The solution delivered significant results for Bergfreunde, including a conversion rate increase of up to 50% and a 70% rise in revenue per session, while also lowering exit rates and reducing product returns.

Bergfreunde

Melanie Giebler

Teamlead Product Management