Case Study: MEDION improves product discovery and customer experience with FactFinder

A European company with an increasingly global reach

Medion AG, a German consumer electronics manufacturer and subsidiary of Lenovo, needed to improve product discovery and search on its website to support its growth and new brand strategy. The company required a platform that would enhance the customer experience and increase sales without overburdening its software developers with maintenance. They turned to the vendor FactFinder for its search and categorization solution.

By implementing FactFinder, Medion was able to easily administrate its search functions, which significantly reduced the workload for its software development team, particularly concerning maintenance. The company considers FactFinder a leading system in Europe and praised the quick and valuable support received. The solution empowered Medion to better help customers find products and has become a vital part of their goal to grow sales.

Medion

Sebastian Rahmel

Head of Online