Case Study: BOS FOOD achieves smarter, more accurate product search with FactFinder

99% of all search queries lead to the correct result

BOS FOOD, a major German delicatessen retailer for both professional and end consumers, faced significant challenges with its self-developed online shop search function. The search struggled with common user behaviors such as product misspellings (e.g., "Valrhona" becoming "Wallrona") and could not effectively handle specific queries like "olive oil 250," often failing to return relevant results. This poor performance was negatively impacting the customer experience and sales, prompting the need for a new solution from vendor FactFinder.

By implementing FactFinder's AI-powered search technology, BOS FOOD gained an error-tolerant system that understands user intent. The solution immediately improved the customer experience by correctly interpreting typos and specific queries, with 99% of search queries now leading to the correct result. Furthermore, FactFinder's search result pages are indexable by Google, significantly increasing the shop's visibility for more keywords. The vendor FactFinder delivered highly positive feedback from customers and enhanced the overall user-friendliness of the online store.

BOS FOOD

David Engemann

IT System Integrator and Head of SEO