Case Study: The Surgeonista builds national authority and growth with FACTEUR PR

The Surgeonista earns 20% Instagram growth in six months with FACTEUR PR

The Surgeonista, a new cosmetic surgery practice founded by Dr. Gina Maccarone, faced the challenge of building national recognition to stand out from regional competitors upon its launch. FACTEUR PR was hired to enhance the doctor's professional reputation and shift her practice's focus towards more profitable surgical procedures.

FACTEUR PR implemented a strategy that secured national media coverage in outlets like Business Insider and Harper’s Bazaar, and won the client an industry award that was revealed in Times Square. This effort resulted in The Surgeonista being recognized as the most nationally acclaimed cosmetic surgeon in its region. FACTEUR PR also drove significant social media growth, achieving a 20% growth rate, 350k views, and a 10% average engagement rate on Instagram within six months.

The Surgeonista